The Successful Completion of the 50 IN 5 Campaign
Planeterra is excited to announce the successful completion of our 50 in 5 Campaign (a year and a half early)! With your help we have integrated 50 new social enterprise projects into travel itineraries, impacting communities in over 45 countries. This would not have been possible without our supporters known as our Citizens of Change or our loyal travellers who connect with Planeterra's mission and turn travel into impact.
Our Impact in 2018
The year 2018 was an eventful year filled with social and political movements, polarizing world events, and endless news cycles. At the same time, we saw much of the world begin to take change into their own hands. Here at Planeterra, we watched momentum of grassroots-driven movements surge around issues like gender equality. We knew this year we had to put a focus on these issues, with our own twist. Our team set out around the world, spurred on by the desire to use the travel industry to distribute wealth to those who need it most, not only to fight poverty, but to strive for a more equal world, where cultures are celebrated, women are empowered, the environment is protected, and no member of society is left behind.
The achievements of 2018 were made possible by the ongoing support of Planeterra's investors and changemakers, our program partners, our fundraising volunteers, and through our founding partner, G Adventures. Together we are creating opportunities through travel.
Method Validation through the Inter-American Development Bank Multilateral Investment Fund
In 2012, Planeterra was granted with a $1 million multi-year partnership with the Inter-American Development Bank Multilateral Investment Fund to develop a sustainable community-based tourism (CBT) program in Central and South America. The aim of the project was to increase the competitiveness of micro and small enterprises (MSE) by optimizing their market access and efficiency in the tourism value chain. By partnering with a global tour operator on product development efforts, MSEs gain access to a ready market, capabilities and the tools to serve the market demand.
Five main CBT initiatives were developed to serve as the principal elements to which other micro and small businesses were linked, expanding the economic opportunities in each of the communities touched by the project.
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