Our Board of Directors
Jamie Sweeting – President
Jamie has spent the last 25 years working in tourism, conservation, development, and business management. He is passionate about Planeterra because in his decades of traversing the globe, he has yet to encounter another organization that is so effective at using tourism to improve the lives of some of the most under-resourced people on this planet — especially marginalized women, disadvantaged youth, and rural communities (with a priority focus on indigenous communities.) Prior to Planeterra, Jamie was Global Chief Environmental Officer at Royal Caribbean Cruises Ltd. and headed up the travel industry program at the Center for Environmental Leadership in Business at Conservation International. He was formerly Chairman at Sustainable Travel International and has served on the boards of The International Ecotourism Society, the Global Sustainable Tourism Council and the Caribbean Alliance for Sustainable Travel. When Jamie is not working, you can find him enjoying time with his family or fishing (unfortunately rarely both at the same time!).
Bruce Poon Tip – Founder
Roula Poon Tip
As co-founder, Roula has been part of Planeterra since Day 1 in 2003 – the same year their daughter, Planeterra’s namesake was born, their daughter Terra. Roula and Bruce named the organization they founded with love and a belief that it would grow to have an impact in communities around the world. Roula has always supported Planeterra’s mission to change lives through travel. She has been to over 90 countries and visited at least 20 Planeterra projects. For 10 years, she and Bruce have been bringing their daughters and family friends on unforgettable trips around the world visiting Planeterra projects along the way. When Roula is not travelling afar, you may catch her in Toronto taking in a game of Raptor’s basketball – she is one of their biggest fans – and a basketball player herself!