women directly employed
indirectly benefiting

Moshi Mamas

Moshi, Tanzania

Critical Need

Gender inequality is still very much felt in Tanzania. Things are changing, but when it comes to education opportunities, girls are still often passed over first compared to their brothers or male cousins. Only 5% of girls finish secondary school. Education for adults is expensive and as many males in the family control the income of the household, many adult women have limited chances to invest in their own education and well-being of their family.

Our Involvement

Planeterra has worked with a free, women-only, adult business school, Give a Heart to Africa, which provides a year-long curriculum in Business Management, Accounting, and English. Top graduates (based on drive, need, and grades) are provided seed-funding to start their own businesses. Planeterra has funded and supported businesses within the tourism industry, which include a handicraft maker's studio and shop as well as a spa, where G Adventures Kilimanjaro travellers can purchase meaningful souvenirs or treat themselves to an after Kili massage.


Classes at Give a Heart to Africa are accessed by 30 women annually. By connecting the graduates of the school with a primary customer market, the makers of the Moshi Mamas cooperative and spa can create a full-time income for themselves and their families. Transport, a platform to speak about the work of Give a Heart to Africa, and a market link are provided by G Adventures. Proceeds from the sales help support the cooperative and free school, allowing more women to access free education.

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