Al Numeira Environmental Cafe
South Ghour, Jordan
Being near the lowest point on Earth the communities south of the Dead Sea suffer from high temperatures and lack of water resources. With this environmental risk comes the need for new water conservation initiatives. Planeterra’s non-profit partner, Al Numeira Environmental Association, aims to bring those innovative conservation solutions to South Ghour through community engagement in order to build a sustainable future and improve well-being for everyone. The Al Numeira Environmental Association started a café focused on Jordanian meals and local crops which has gained much interested from the local community, but has not yet captured a strong base of international customers. The purpose of the cafe is to fund non-profit activities that would help drive economic investment in the region and support NEA’s environmental programs.
Planeterra has partnered with NEA in order to turn their community centre and cafe into a profitable tourism enterprise, creating jobs for community members and reinvesting back into nonprofit activities. Through local partners, Planeterra provided capacity building in the areas of tour experience development, food handling, bicycle safety and goal setting in order to create a meaningful traveller experience. A catalyst grant was provided to improve the functionality of the kitchen space and empower more community-based chefs to host travellers in their home. Over 1,500 G Adventures travellers will visit annually starting from January 2019.
This partnership allows NEA to expand their nonprofit activities in environmental education and climate change mitigation in the South Ghour region. The reliable income source through tourism helps NEA continue to educate over 100 children every week on environmental consciousness, and grow its network of community members working together for change. NEA will be able to hire more community members to run their tourism program as it continues to grow, creating environmental and economic impacts on the community.