Board of Directors

Jamie has spent the last 25 years working in tourism, conservation, development, and business management. He is passionate about Planeterra because in his decades of traversing the globe, he has yet to encounter another organization as effective at using tourism to improve the lives of some of the most under-resourced people on this planet — especially marginalized women, disadvantaged youth, and rural communities (with a priority focus on Indigenous communities).

Prior to his role at Planeterra, Jamie was Global Chief Environmental Officer at Royal Caribbean Cruises Ltd. and led the travel industry program at the Center for Environmental Leadership in Business at Conservation International. He was formerly Chairman at Sustainable Travel International and has served on the boards of The International Ecotourism Society, the Global Sustainable Tourism Council and the Caribbean Alliance for Sustainable Travel.

Jamie has developed, led, and managed many community tourism, ecotourism, and biodiversity conservation projects throughout his career. While Program Manager of Conservation International’s Ecotourism Program, he played a pivotal role in implementing 36 ecotourism initiatives in 18 different countries.

Entrepreneur, leader and philanthropist, Bruce Poon Tip is the founder of adventure travel company and social enterprise G Adventures. With a vision that travel could become a force for social good and significant wealth distribution, Bruce founded the nonprofit Planeterra in 2003, to direct travel dollars into underserved communities around the world. He has addressed the United Nations and the World Bank, spoken at the headquarters of Apple and Google, and delivered keynote speeches at TED events and entrepreneurship conferences around the world. In 2012, Bruce was inducted into the Social Venture Network Hall of Fame. He was also awarded a Queen Elizabeth II’s Diamond Jubilee Medal, recognizing significant contributions to society, and was named Entrepreneur of the Year in 2002 and 2006.

Roula has been part of Planeterra since Day 1 in 2003 – the same year Planeterra’s namesake was born, their daughter Terra. Roula and Bruce named the organization they founded with love and a belief that it would grow to have an impact in communities around the world. Roula has always supported Planeterra’s mission to change lives through travel. She has been to over 90 countries and visited at least 20 Planeterra projects.

Zeina believes that travellers can do more than just give back to countries we visit; that skills and tools can be used to develop local capacity and make economics self-sustainable — that’s what motivates her to be involved with Planeterra. Zeina has over 20 years experience in the Travel Industry with a focus on technology and e-commerce. She has been involved in the leadership of several iconic Canadian travel companies, which include Air Canada Vacations and Travel Brands Inc. Zeina has a track record for turning around companies profitability by building extraordinary teams. A true adventure seeker at heart, Zeina enjoys car racing, thrill rides and roller coasters.

Passionate about exploring new territories and entrepreneurship serving sustainability.

At Evaneos since 2020, co-CEO since 2023 with Laurent de Chorivit.
Committed to making Evaneos the European leader of Better Travel and fostering a fairer & authentic way of travelling.

Before becoming co-CEO of Evaneos in September 2023, Aurélie was Chief Marketing Officer at Evaneos since 2020, in charge of Marketing, Strategy, International Development and Sustainability.

She was previously Global VP Brand & Consumer at Aigle (2018-2020), Brand and Product Director at VeePee (2013-2018), Sales Director at Young & Rubicam (2006-2011). Aurélie is a graduate of Essec MBA.

Ailsa brings over 25 years of international experience in strategy, investment, and operations with a focus on the travel and leisure sector.

She has experience both as a CEO and Board member – understanding the importance of responsible business. During her career, Ailsa has led many of the businesses in the tourism value chain – from Tour Operators, Online Travel Agents, Consolidators, Cruise, and Destination Management Companies. She is passionate about DE&I and responsible tourism – across communities, the environment and animal protection. Ailsa is also a Board Member of ABTA (Association of British Travel Agents).

Ailsa has lived in the UK, the US and the Middle East has 3 daughters and loves to travel and experience different cultures.

She holds an MBA from London Business School, as well as being a Chartered Director with the Institute of Directors.

Mike has worked in sustainable development, experiential travel, education and finance. Most recently, he was Head of McLean School, a K-12 independent school that prepares students with mild to moderate learning differences for college success. Prior to McLean School, Mike served as Chief Financial Officer at Sidwell Friends School, where he led creation of the world’s first LEED Platinum secondary school building and four other buildings and landscapes that earned Platinum or Gold ratings.

Earlier, Mike served as Vice President and General Manager of Discovery Travel Online with a focus on experiential travel. Mike came to Discovery from Conservation International, where as Vice President of Conservation Enterprise he led a team that developed and supported community-based enterprises and industry best-practices for tourism and consumer products linked to biodiversity hotspots.

Mike has helped start and operate businesses in the fields of education and appropriate technology, and co-authored the Appropriate Technology Sourcebook, a guide to technologies for rural development.

Mike holds an MBA, an MA in Development Economics, and an AB in International Relations, all from Stanford University.