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International non-profit Planeterra expands Board of Directors

“This expanded board of directors reflects an exciting new era, as well as Planeterra’s ambitious goals to see more travellers, travel companies, and destinations prioritising community tourism..."

Non-profit organisation Planeterra has appointed five women as members of its international board of directors.

They were chosen for their commitment to community tourism and experience in the fields of international development, conservation, and tourism.

Planterra said they also reflect the organisation’s commitment to “embracing and amplifying diverse voices, including those of women and indigenous people”.

The new board members are Gloria Fluxà Thienemann, vice-chair and chief sustainability officer of Iberostar Hotels & Resorts; Deirdre Shurland, a policy consultant with many years of experience with various United Nations bodies; Karen Ziffer, chief development officer at the non-profit RARE; Seleni Matus, executive director of the International Institute of Tourism Studies at George Washington University; and Meenu Vadera, founder of Azad Foundation, based in India, and representing Planeterra’s Women With Wheels partnership.

Jamie Sweeting, Planeterra president, said: “Planeterra’s work has grown exponentially over the last 20 months, to the point where we are working with a diverse portfolio of corporate partners and destinations, and have expanded our work to impact more than 800 community tourism enterprises through the Global Community Tourism Network.

“This expanded board of directors reflects an exciting new era, as well as Planeterra’s ambitious goals to see more travellers, travel companies, and destinations prioritising community tourism

“We consciously prioritised the appointment of female directors for this expanded board, for a number of reasons – not least of all because Planeterra aims to improve the lives of more than two million women by 2030, and we want our board of directors to understand and amplify our vision for women’s empowerment worldwide.”

The new appointments join current members: Zeina Gedeon, Jody Hamade, Jamie Sweeting, and Roula Poon Tip, plus board chair and Planeterra founder, Bruce Poon Tip, who is also the founder of G Adventures.

About Planeterra

Planeterra is committed to turning travel into impact by helping local communities earn an income from tourism. Planeterra is an independent, non-profit organization and registered U.S. charity using community tourism to tackle poverty. Planeterra helps local organizations and communities use tourism as a catalyst to improve people’s lives, protect their natural environments, and celebrate their culture. For more information please visit www.planeterra.org and follow on Twitter, Facebook, and Instagram. 

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