Our Story

Established in 2003, by global adventure travel company G Adventures’ founder, Bruce Poon Tip, Planeterra Foundation is a non-profit organization that has contributed millions of dollars towards projects in areas of social enterprise, healthcare, conservation, and emergency response.

The Planeterra Foundation is registered under Canada’s Not-for- Profit Organization Act, and acts as the charitable arm of G Adventures. With an annual contribution from G Adventures to support our operating costs as well as a significant portion of project development costs, Planeterra can invest 100% of public and corporate donations towards project development.

How We Are Different

Planeterra’s social enterprises are uniquely designed with the tourism value chain in mind. The businesses become self-sustaining through an already existing customer base of G Adventures' travellers. Where other development models typically generate positive results over a 3-5 year horizon, our projects see positive returns within the first year. In the case of some of our earliest projects we have now seen continual growth for over a decade.

Our Model

As a social enterprise incubator in the tourism industry, we work with groups that are active in community development projects that are in line with our business model. Our projects involve services and products that are part of the tourism value chain: Meals, Accommodation, Handicrafts, Transport, and Experiences.

By providing capacity training, catalyst grants and including the project into a G Adventures itinerary, we are able to provide a foundation of customers, making the project successful and sustainable over the long-term.

The Ripple Effect

Planeterra helps to start something. Once a social enterprise is up and running the impacts begin to multiply within the community. We believe that tourism can be the greatest method of wealth distribution in the world, and we’re out to prove it.