Established in 2003, by global adventure travel company G Adventures’ Founder, Bruce Poon Tip, Planeterra Foundation is a non-profit organization that has contributed millions of dollars towards projects in areas of social enterprise, healthcare, conservation, and emergency response.
The Planeterra Foundation is registered under Canada’s Not-for- Profit Organization Act. With an annual contribution from G Adventures to support our operating costs as well as a significant portion of project development costs, Planeterra can invest 100% of public and corporate donations towards project development.
How We Are Different
Planeterra’s social enterprises are uniquely designed with the tourism value chain in mind. The businesses become self-sustaining through an already existing customer base of travellers. Where other development models typically generate positive results over a 3-5 year horizon, our projects see positive returns within the first year. In the case of some of our earliest projects we have now seen continual growth for over a decade.
Planeterra’s projects directly meet the needs of travellers and are driven by market demands. All projects fall into one of the follow categories: Meals and Food, Tours and Experiences, Handicrafts, Accommodation, and Transportation.
By providing capacity training, catalyst grants and connecting our partners to a market partner, we are able to provide a foundation of customers, making the project successful and sustainable long-term.