Anoothi India
Achrol, Jaipur, India
Impact
Anoothi India is a social enterprise for women, by women, serving as the livelihood component of the Vatsalya Society, an NGO dedicated to social development. “Anoothi” means unique and extraordinary in Hindi, and the goal is to make these women aware of just how ‘Anoothi’ they truly are.
With support from Planeterra, Anoothi is adding more tourism experiences to its offerings. Travellers can now join hands-on block printing workshops, diving deep into local culture through a textile experience led by women from marginalized communities.
Critical Need
Women who are survivors of violence and from marginalized communities need opportunities to empower themselves. Anoothi equips these women with skills for gainful employment. With direction, support, and training in vocational and life skills, these women achieve financial independence, live with dignity, and provide for their families.
To create more income opportunities, Anoothi ventured into the tourism industry. To successfully host travellers and offer meaningful community experiences, the community needs funds to build new tourism facilities and improve existing infrastructure.
Our Involvement
Planeterra supported Anoothi with a grant to address their immediate needs and enhance the experience for both hosts and travellers. These funds will be used to improve the space, creating a comfortable environment under a beautifully designed shed. With an upgraded walking path, toilets, and benches, travellers will undoubtedly enjoy their time at Anoothi.
The grant will also help Anoothi India upgrade its screen printing unit and equipment, gradually incorporating this activity into the tourism experience. Due to a lack of infrastructure, they have not been able to expand this activity on a large scale.
Travellers visiting Anoothi can participate in a hands-on block printing experience, offering a deep dive into the local culture through a textile workshop led by women from marginalized communities. Not only do travellers get to interact with these women and learn about their experiences, but they also gain insight into this fine craft. They can observe the intricate techniques and browse through some of the products created.
