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Spending time in nature does wonders for your mental health. Today, 98% of studies confirm that nature boosts physical and cognitive health, and many suggest that time in the wilderness is particularly powerful.

However, left unchecked, our love of the great outdoors can inadvertently harm the natural world. This is a real issue if you run a tourism business but care about preserving local ecology while combating climate change.

You can continue to support environmental causes while running a tourism business embracing responsible travel. Responsible travel can even strengthen the environment by raising funds for conservation efforts and your local community.

If you run an eco-friendly tourism business, you probably appeal to folks who want to actively help the natural world. However, many well-intentioned tourists trample on green spaces when exploring a nature reserve or animal sanctuary.

You can help folks minimize their impact by hosting an eco-friendly outdoor event. When planning the event, focus on key details like:

• Replace single-use plastics with reusable cutlery and crockery.
• Avoid paper products and opt for digital tickets and programs instead.
• Provide local, responsibly sourced food.
• Encourage folks to ride-share or hire a minibus to reduce transport emissions.

Consider partnering with like-minded organizations when organizing your event. These organizations can provide educational materials for participants and assist you in refining your approach to hosting an eco-friendly event. An example of such an organization could be Soa Zara.

Theme your eco-adventures around an outdoor activity that excites your clientele. The outdoor activity industry is booming now, as many of us feel the urge to reconnect with nature while having fun. Your eco-friendly tourism business can take advantage of this surge in interest by providing accommodations for activities like:

• Hiking tours on pre-established trails.
• Equipment rental to reduce waste.
• Offer horse riding in place of car safari tours to minimize disruption.

These outdoor activities are designed to work with the natural world, rather than against it. If you do decide to take a group hiking, keep folks on predetermined trails. This mitigates potential disruption and teaches folks to care for the natural world.

Try to educate eco-tourists while they are on your outdoor eco-adventure. For example, if you’re hiking into the wilderness, use your pre-trip planning time to introduce folks to leave-no-trace principles. This will ensure that your guests respect the local wildlife and take steps to leave the area as they found it.

Low-impact, educational eco-adventures can make a world of difference. Even small changes to your operations — like offering free rental equipment to reduce the impact of consumerism — can reduce waste on your site and help folks understand the key principles behind eco-tourism.

However, if you want to maximize your impact, you should consider teaming up with charities to raise funds for sustainable causes. Many eco-friendly charities require a steady stream of donations to keep the lights on, meaning your donations will always be well received.

If you suspect that your guests can’t afford to donate, consider offering alternative ways to raise funds and help. Run fundraisers like sponsored marathons or ask your corporate partners to match your donations. Even small donations help in the fight against climate change, poverty, and ecological damage.

If you run a tourism business, you may be alarmed to find that your company causes a lot of ecological harm. You can take action to prevent harm and support eco-friendly causes by making strategic changes to your events and activities. Encourage folks to rideshare en route to your location and use your time together to educate your guests. Give people plenty of opportunities to donate to charitable causes and try to run as many fundraisers as possible during your busy season.

About the author:

Ainsley Lawrence is a freelance writer who lives in the Northwest region of the United States. She has a particular interest in covering topics related to travel, sustainability, tech, and accessibility. When not writing, her free time is spent reading and researching to learn more about her cultural and environmental surroundings.

Greetings from the heart of the Vjosa River! I’m Blerina Ago, a passionate advocate for sustainable tourism, and I am excited to share with you the remarkable story of the Vjosa Wild River National Park (WRNP) Community Tourism developments with the significant support of Planeterra.

As I stand here by the pristine riverbanks, surrounded by breathtaking landscapes, I can’t help but reflect on the transformative power of community-driven initiatives in the field of tourism.

A Historic Promise for the Vjosa River

For over a decade, a dedicated coalition of environmental experts, tourism activists, organizations like IUCN, Patagonia, Riverwatch, Euronatur, and EcoAlbania, together with local communities, artists, media, and adventure enthusiasts, have tirelessly worked to protect the Vjosa River for future generations.

On March 2023, history was made. The Albanian Government declared the Vjosa River a National Park, marking it as Europe’s first Wild River National Park. This decision is more than a legal designation; it’s a promise to keep the Vjosa flowing freely, benefiting both people and nature for generations to come. It’s a testament to the unity of people and government in protecting this natural wonder.

A Journey to Remember

I’ll never forget the first time I met Vjosa. It happened on a rafting adventure more than one decade ago. It’s challenging to put into words the sheer rush of adrenaline and emotions I experienced that day. All I can say is that this one adventure changed the course of my life forever.

I was captivated by the river’s charm and the hospitality of the communities that call this area their home. These communities have always had a strong connection to the river, relying on its resources for their livelihoods. This connection is what ultimately sparked my interest in getting involved in community tourism as a way to protect and preserve this pristine environment while benefiting the local people.

Community Tourism:  A Real Game-Changer

Community tourism is more than just a buzzword; it’s a transformative approach that empowers local communities to take charge of their own destinies.

In the Vjosa WRNP, this concept has become a guiding light for sustainable development. It encourages the active participation of local residents in tourism activities, promoting the preservation of their cultural heritage and natural resources.

One of the most significant impacts of community tourism is the diversification of income sources for local communities.

Traditionally reliant on agriculture, forestry and fishing, the people of the Vjosa region are now finding new opportunities in tourism-related businesses. This not only improves their economic well-being but also allows them to stay connected to their land and traditions.

Now, let’s dive into why the Vjosa WRNP Community Tourism developments matter so much:

-Conservation and Awareness: This initiative brings visitors into close contact with the beauty and significance of the Vjosa River. It’s like turning them into eco-warriors who want to protect this natural gem. They become passionate advocates for conservation.

-Preserving Culture: The project places a strong emphasis on preserving the rich cultural heritage of the local communities. Tourists are encouraged to immerse themselves in local traditions, from traditional music and cuisine to handicrafts. This not only keeps these traditions alive but also helps local residents earn a living.

-Economic Diversification: Community tourism will open new doors for the locals, who traditionally depended on farming. Now, they’re finding new livelihoods in tourism-related businesses. This not only boosts their income but also lets them stay connected to their land and traditions.

-Empowerment and Ownership: The Vjosa WRNP community tourism initiatives empower local residents by giving them a say in their region’s development. They’re not just passive observers but active decision-makers, ensuring that tourism activities are sustainable and in harmony with their values.

-Preserving Natural Beauty: Sustainable tourism practices, like responsible rafting, biking, hiking and wildlife observation, ensure that the Vjosa River’s natural beauty stays unspoiled. This isn’t just great for the environment; it’s also crucial for the long-term success of tourism here.

-Education and Learning: Visitors don’t just come for the scenery; they come to learn about the Vjosa River’s unique ecological importance. This educational aspect makes them feel responsible for the environment, strengthening the river’s protection.

The Distinct Character of Albanians

But the Vjosa River isn’t the only gem in this region. Albania itself is a land of fascinating diversity and a unique character. The people, known for their warm hospitality, have a deep-rooted sense of identity and culture.

Albania’s cultural traditions are deeply rooted in its history and its people’s enduring spirit. From its distinctive polyphonic music, where multiple voices blend harmoniously, to its unique dances that reflect the country’s diverse regions, Albanian traditions are a testament to the resilience of its people.

The age-old Albanian adage, “Buke e kripe e zemer,” meaning “Bread, salt, and a kind heart,” embodies the very essence of Albanian hospitality.

It speaks to the values of the nation’s spirit, which is rooted in the idea that all that one possesses, no matter how little, should be shared with guests who have honored their home with their presence.

Let me share with you the authentic cultural heritage of remarkable places,  where Vjosa WRNP flows as a living river:

Gjirokastra, often called the “City of Stone,” is a UNESCO World Heritage site. Its well-preserved architecture is a testament to the rich history of this region. Strolling through its cobbled streets feels like stepping back in time. The locals are proud of their traditions, which include unique  “saze” music, dance, and culinary delights like gliko.

Here, you’ll find talented craftsmen creating exquisite hand-carved wooden and stone items, including furniture and decorative pieces, which often incorporate traditional motifs. In the nearly four-century-old reconstructed Characteristic Bazaar, traces of a tradition of working with wool, tapestries “sixhade”, embroidery, but also iron and wooden rosettes can be found. In this Bazaar, one of the city’s earliest crafts is also being cultivated, stone coffee.

The road by car from Tepelena towards Vlora, through the deep canyons of Bënça, stops in authentic villages like Gusmar, Lekdush dhe Progonat, meeting with the local shepherds of the area, or visiting the impressive waterfall of Peshtura and encountering the crystal-clear waters of the Vjosa River tributary, the Shushica river, offers one of the most dramatic views of the valley. Vlora, a coastal gem, owns beautiful beaches, a rich maritime history, and a unique connection to the sea reflected in local life and cuisine.

It’s also historically significant as the birthplace of Albania’s independence in 1912. When you venture into this region of the Vjosa River, you’ll have the chance to explore the Zvërnec and Sazan islands, home to ancient monasteries, unwind on Orikum Beach, uncover the wild allure of Karaburun Island, and appreciate the rich biodiversity of the Narta Lagoon.

Fier, on the other hand, is a city with a fascinating history dating back to ancient times. It’s home to some of the most impressive ancient ruins in Albania like Apollonia, which reveals its rich heritage through well-preserved archaeological ruins and captivating stories of the past.

As you stand amidst other well-preserved ruins of this historic city of Bylis, you’ll not only immerse yourself in Albania’s rich history but also be treated to an awe-inspiring vista of the Vjosa below.

Skilled artisans here craft pottery and ceramics using age-old techniques, often featuring intricate patterns and designs. These pieces serve as a beautiful testament to the city’s historical roots.

Korca, nestled in the southeastern part of Albania, intricately threads together a vibrant cultural mosaic. Known for its historic architecture and vibrant arts scene, Korca has managed to safeguard its traditions through the ages.

The city’s women, in particular, champion traditional craftsmanship, with a focus on weaving and embroidery. Their dedication underscores the vital role women play in preserving cultural heritage and traditions.

In Korca, community tourism serves as a conduit for the endurance and celebration of these traditions, connecting travelers to the city’s living cultural legacy.

The Vjosa WRNP Community Tourism developments represent a model of sustainable tourism that balances economic growth with environmental and cultural preservation.

This project is not just about attracting tourists; it’s about empowering local communities, preserving nature, and fostering a sense of responsibility for our planet.

As I stand here, watching the sun dip below the horizon, I am filled with hope for the future of the Vjosa River and its surrounding communities.

The journey from an unknown gem to a thriving community tourism destination is inspiring. It serves as a model of what is possible when local people, passionate environmental advocates, and responsible travelers come together for the greater good.

So, I invite you to experience the magic of the Vjosa WRNP and witness firsthand the incredible transformations happening here. Come and be a part of this inspiring journey towards a more sustainable and harmonious future for Vjosa and its people.

Remember, every visit, every story shared, and every choice you make as a traveler can make a difference.

Together, we can protect and empower the places we love, and the Vjosa WRNP is a shining example of what can be achieved when communities and tourists work hand in hand for a brighter, more sustainable future.

About the author:

My name is  Chloe Friedland, I’m a fourth-year student at McGill University, studying International Development and Social Entrepreneurship. I have a passion for travel because I love the way it can foster new perspectives. I am very interested in the Responsible Tourism Industry as I am committed to creating a positive impact for both communities around the world and the environment.

Myth 1: Sustainable tourism is ONLY about protecting the environment

Fact: Needless to say, environmental conservation is a significant aspect of sustainable tourism, however, it’s not the only one that should be prioritized. It is also about supporting local communities, preserving cultural heritage, and ensuring that economic benefits reach the local communities such that they get a fair share of their contributions.

Myth 2: One person can never make any difference in sustainable tourism

This is one of the biggest myths of all time. Every traveler can make a positive impact by making small yet responsible choices. These include – supporting small-scale local businesses, reducing plastic and other waste, mindfully spending on tourism activities, conserving natural resources, and respecting local cultures. Even a small action can create a global impact. When more people act as responsible travelers, the collective impact is significant.

Myth 3: Sustainable tourism is for the rich and wealthy

Fact: Sustainable tourism caters to all pockets. It can be affordable and accessible to travelers with diverse budgets. You can immerse yourself in eco-friendly accommodations or luxury hotels that prioritize sustainability. You can choose to travel by public transport or private transport with lower emissions. Sustainable tourism is for everyone.

Myth 4: Sustainable tourism only caters to the nature lovers

Fact: Sustainable tourism is for everyone, and you don’t need to be in a forest or a beach to enjoy it. You can immerse in sustainable tourism experiences even in cities, museums, luxury resorts, or remote villages.

Myth 5: Sustainable traveling restricts your experiences

Fact:  Sustainable travelling never restricts anyone’s experiences. Interestingly, it can surely enhance your travel journeys by connecting you with local cultures, traditions, and authentic experiences. Sustainable tourism offers what mass tourism often overlooks.

Sustainable tourism is about making conscious choices that prioritize the well-being of all – environment, people and communities. Banishing the myths can help promote a greater and much better understanding of the significance of sustainable tourism. It’s time that we take only memories and leave only footprints. When our planet does so much for us, what are you doing to keep this planet sustainable?

About the author:

Deeksha (she/her) is an international development sector professional with a keen focus on sustainable travelling and storytelling. She is passionate about finding creative ways to lead social change and making a positive contribution to both global and local communities. In her award-winning blog, YouInVerse, she creatively covers stories of travel, culture, sustainability and well-being from India and around the world. She strongly believes that there are stories everywhere and we should keep discovering the ones that inspire us to be better humans. Deeksha is a travel enthusiast and a passionate writer who believes in the power of storytelling for a peaceful and more compassionate world. She enjoys long walks, stargazing, reading and writing poetry, and will be delighted to have you visit her blog and read some stories.

Follow Deeksha on LinkedIn!