Eco-Adventures: How Tourism Businesses Can Embrace Nature Without Harming It

Written by Ainsley Lawrence

Spending time in nature does wonders for your mental health. Today, 98% of studies confirm that nature boosts physical and cognitive health, and many suggest that time in the wilderness is particularly powerful.

However, left unchecked, our love of the great outdoors can inadvertently harm the natural world. This is a real issue if you run a tourism business but care about preserving local ecology while combating climate change.

You can continue to support environmental causes while running a tourism business embracing responsible travel. Responsible travel can even strengthen the environment by raising funds for conservation efforts and your local community.


Eco-Friendly Events and Education

If you run an eco-friendly tourism business, you probably appeal to folks who want to actively help the natural world. However, many well-intentioned tourists trample on green spaces when exploring a nature reserve or animal sanctuary.

You can help folks minimize their impact by hosting an eco-friendly outdoor event. When planning the event, focus on key details like:

  • Replace single-use plastics with reusable cutlery and crockery.
  • Avoid paper products and opt for digital tickets and programs instead.
  • Provide local, responsibly sourced food.
  • Encourage folks to ride-share or hire a minibus to reduce transport emissions.

Consider partnering with like-minded organizations when organizing your event. These organizations can provide educational materials for participants and assist you in refining your approach to hosting an eco-friendly event. An example of such an organization could be Soa Zara.

Outdoor Activities

Theme your eco-adventures around an outdoor activity that excites your clientele. The outdoor activity industry is booming now, as many of us feel the urge to reconnect with nature while having fun. Your eco-friendly tourism business can take advantage of this surge in interest by providing accommodations for activities like:

  • Hiking tours on pre-established trails.
  • Equipment rental to reduce waste.
  • Offer horse riding in place of car safari tours to minimize disruption.

These outdoor activities are designed to work with the natural world, rather than against it. If you do decide to take a group hiking, keep folks on predetermined trails. This mitigates potential disruption and teaches folks to care for the natural world.

Try to educate eco-tourists while they are on your outdoor eco-adventure. For example, if you’re hiking into the wilderness, use your pre-trip planning time to introduce folks to leave-no-trace principles. This will ensure that your guests respect the local wildlife and take steps to leave the area as they found it.


Low-impact, educational eco-adventures can make a world of difference. Even small changes to your operations — like offering free rental equipment to reduce the impact of consumerism — can reduce waste on your site and help folks understand the key principles behind eco-tourism.

However, if you want to maximize your impact, you should consider teaming up with charities to raise funds for sustainable causes. Many eco-friendly charities require a steady stream of donations to keep the lights on, meaning your donations will always be well received.

If you suspect that your guests can’t afford to donate, consider offering alternative ways to raise funds and help. Run fundraisers like sponsored marathons or ask your corporate partners to match your donations. Even small donations help in the fight against climate change, poverty, and ecological damage.


If you run a tourism business, you may be alarmed to find that your company causes a lot of ecological harm. You can take action to prevent harm and support eco-friendly causes by making strategic changes to your events and activities. Encourage folks to rideshare en route to your location and use your time together to educate your guests. Give people plenty of opportunities to donate to charitable causes and try to run as many fundraisers as possible during your busy season.

About the author:

Ainsley Lawrence is a freelance writer who lives in the Northwest region of the United States. She has a particular interest in covering topics related to travel, sustainability, tech, and accessibility. When not writing, her free time is spent reading and researching to learn more about her cultural and environmental surroundings.

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