The Casba Social Cooperative runs tours led by migrants to Naples, with the main goal of improving the lives of migrants by fostering acceptance from locals. Tours are created for local Italians, as well as tourists, students and anyone else interested in discovering their area from a fresh perspective to get to know newcomers to their city. Through tour guides who are migrants themselves, locals and travellers are exposed to the beauty created by a melting pot of cultures, languages, and religions living together harmoniously in Naples. Planeterra’s partnership with Casba enabled their tour guides to receive tourism training from a local professional, and also brings in much-needed revenue from tourism for the organization’s efforts.
Europe currently faces the greatest migration challenge since the end of World War II, with a large number of people seeking refuge from war, poverty, and political instability. More than 500,000 migrants have landed at Italian ports alone since 2014. The Italian government continues to ask the European Union for financial support to manage the flow of migrants, mostly arriving from North Africa, but the flow of migrants to the country continues to grow. There is a need to develop avenues through which various communities can integrate in a way that appreciates and celebrates diversity and inclusion.
Planeterra partnered with Casba Social Cooperative in 2018, connecting the organization with a steady stream of travellers for their walking tours. The Casba Social Cooperative is a non-governmental organization and cultural mediator that works with migrants to help them integrate and become more accepted into Naples society, avoiding the spread of negative stereotypes, considering diversity as a resource. Planeterra’s partnership with Migrantour Naples and Casba allows travellers to learn about aspects of Naples that have been influenced by new cultures and religions brought by newcomers to the city they now call home. Planeterra provided funding for local training for Casba’s guides, as well as guidance from a tourism professional on product development, as well as public speaking and storytelling.