Wise Greece

Athens, Greece


Wise Greece is a non-profit social enterprise with a double mission: supporting small farmers and producers of Greek products across the country, and using the profits to purchase food for the homeless, children, and elderly in need. They work with the best Greek producers, to get their products into shops in Greece and abroad, raising awareness and support for the Mediterranean diet and Greek products like food, spices, and natural cosmetics. Profits from the organization are used to provide food supplies to other organizations such as the Solidarity Center of the Municipality of Athens, supporting people in need, and the Emfasis Foundation, feeding individuals experiencing homelessness. Planeterra works to introduce tour companies and travellers to Wise Greece’s stores and products.

Food Producers
Wise Greece Athens, Greece

Critical Need

Homelessness is a significant social issue in Greece, which was exacerbated by the Greek Financial Crisis which started in 2009, during which an estimated 111,000 Greek companies filed for bankruptcy. There is currently no accurate record of how many Athenians are experiencing homelessness, but the official unemployment rate hit almost 28% during the economic crisis that devastated the country over the last few years. Wise Greece is a non-profit organization with a mission to support local Greek farmers and producers, all while purchasing food for those in need.

Our Involvement

Planeterra began partnering with Wise Greece in 2020, introducing products from the organization onto the sailing itineraries of their travel partner G Adventures. Through this partnership, thousands of travellers sailing the Greek Islands will enjoy Wise Greece products such as salt, honey, tea and olive oil. Stocking these small vessels will increase Wise Greece’s revenue and is also a great marketing tool, as their products are sold internationally in destinations like Sweden and the United Kingdom. It also helps travellers to Greece give back to the local community during their visit.