Founder Bruce Poon Tip invites industry to join him virtually trekking to Everest Base Camp

Planeterra Foundation, the non-profit partner of G Adventures and G Touring, today launched its first annual ‘Planeterra Trek Challenge’ and is inviting the travel industry to join a virtual trek to Everest Base Camp to help rebuild community tourism around the world following the devastating impact of COVID-19.

This year’s trek places a spotlight on the work of Planeterra’s partners in South Asia, including Nepal, with the challenge being for participants to walk the 65 kilometres (85,000 steps) it takes to climb to Everest Base Camp. The challenge takes place from September 21-27, with participants ‘reaching the top’ on World Tourism Day, September 27, 2020.

Planeterra’s founder, Bruce Poon Tip, who also founded small-group adventure tour operator G Adventures and is the owner of G Touring, has already built his own team, and pledged to match donations from participating teams, and donors, up to $19,000 USD.

“The Planeterra Trek Challenge is an opportunity for us to come together virtually and create a sense of connection at a time where people are feeling distanced, not just from travel but from other countries and cultures. Most of us are missing travelling and many are looking for a way to give back to the people and communities who have given us life-changing travel experiences in the past. I’m excited to invite our agency partners, suppliers and the wider tourism industry to join us in raising some much-needed funds.

“We also want to spotlight this iconic region for travel that is currently void of tourists. These communities need our help, so let’s get away from our home offices for a bit, maybe tackle a personal fitness challenge at the same time, and do what we can to make a difference,” says Poon Tip.

Planeterra’s network of 85 community projects around the world was left without any source of income when global travel was suspended as a result of the current pandemic. Local people and their communities need funds fast in order to rebuild and recover, and the Planeterra Foundation is encouraging travel agency partners, along with their friends and family, to join them in raising awareness and much-needed money.

“We are preparing a series of unique content and stories online that will celebrate and highlight community tourism. This includes interviews with travellers who have summited Everest, interviews with community tourism leaders and cooking demonstrations. Anyone who loves travel is going to want to get involved,” adds Alanna Wallace, Planeterra’s program and communications manager.

Donations collected will provide kickstarter funding for communities around the world that need to invest in new health and safety measures, contribute to training for safe reopening, and help to ensure communities remain resilient and safe for years to come.

To join the Planeterra Trek Challenge please visit this link to register your team. 


About Planeterra

Planeterra is committed to turning travel into impact by helping local communities earn an income from tourism. It is a non-profit organization created in 2003 by G Adventures’ founder, Bruce Poon Tip and was started with the purpose of connecting underserved communities to opportunities in the travel industry. Planeterra helps local organizations and communities use tourism as a catalyst to improve people’s lives, protect their natural environments, and celebrate their culture. For more information please visit

Post a comment