Planeterra

Empowering newcomers to Europe through tourism

MIGRANTS ARRIVE WITH LITTLE TO NO PROSPECTS FOR JOBS

Planeterra launched its very first project in Europe in 2016, and since then, the refugee and migrant community on the continent has been an important beneficiary of our work. Europe currently faces its greatest migrant challenge since the end of the Second World War, with a large number of people seeking refuge from war, poverty and political instability in nearby regions.

Planeterra works with communities that are in need of support, whether to preserve an ancient culture, create revenue for community infrastructure and healthcare, or to provide employment to a community with high unemployment. As we have grown and expanded through our 50 in 5 campaign, we have undertaken projects that not only support Indigenous and rural communities, but also at-risk communities like people living with disabilities, migrants and refugees.
Planeterra launched its very first project in Europe in 2016, and since then, the refugee and migrant community on the continent has been an important beneficiary of our work. Europe currently faces its greatest migrant challenge since the end of the Second World War, with a large number of people seeking refuge from war, poverty and political instability in nearby regions. According to UN Refugees, at the end of 2016, nearly 5.2 million refugees and migrants reached Europe, and in 2017 alone more than 170,000 risked their lives trying to reach the continent by sea. Migrants arrive to the continent with little to no prospects for jobs, and that’s where Planeterra fits in.
Although Planeterra has a number of projects around the world that benefit migrants or newcomers to a country, this World Refugee Day we are highlighting three of our projects dedicated exclusively to helping newcomers integrate into society and benefit from the European tourism industry.

magdas HOTEL - Austria

Magdas‘ HOTEL is a social enterprise hotel – the first of its kind in Austria – with a mission to empower and educate refugees and migrants in the hospitality and tourism industry. The hotel, located in a heavily frequented area in Vienna, provides ten newcomers to Austria with placements at the hotel, allowing them to shadow ten industry professionals. This job-shadowing and mentorship between refugees and professionals in the industry is an important part of the program, alongside magdas HOTEL works their non-profit Caritas, which has initiatives like language lessons and other services. The idea here is that refugees will later be hired by other hotels in tourist-heavy Vienna, allowing a steady stream of refugees to gain hospitality skills at magdas.

Migrantour Rome - Italy

Planeterra provided Migrantour Rome with a link to small group travel operator G Adventures, who bring around 500 travellers to take part in this alternative tour of Rome. The Migrantour shows the multiculturalism, and hidden gems of Rome that make the city unique and diverse. Guests participate in a tour led by a newcomer or a migrant to the city, who leads the group to various shops, associations, and places of worship. This intercultural experience that is rarely seen by tourists also benefits the traveller as they learn about the migrant crisis and how they can help while visiting Italy. It also benefits the guides by providing an income, and building their skills in storytelling, public speaking and English.

Migrantour Naples with Casba - Italy

The Casba Social Cooperative runs tours led by migrants to Naples, with a main goal of trying to improve the lives of migrants by educating local Napolitans about migrants to the city. Tours are created for local Italians to get to know newcomers, and through tour guides who are migrants themselves, local Italians are exposed to the beauty created by a melting pot of cultures, languages, and religions living together harmoniously in Naples.

Casba also has tours for newcomers to the city which educates refugees and migrants about what it’s like living in Naples – everything from how to use the metro, to the layout of the city and what markets they can visit to find familiar food for cooking traditional meals. These two types of tours are incredibly important, and Casba is continuously working to support incoming refugees and support the community in an effort to create a more cohesive, accepting society. Planeterra partnered with Casba to provide training to their guides, by hiring a local tourism professional to conduct lessons and training in guiding and storytelling. Now, G Adventures has 750 travellers who take a migrantour of Naples – injecting money directly into Casba’s programs.

Learn more about this project

Next month, representatives from Planeterra are returning to Europe to forge partnerships with potential organizations assisting those affected by the migrant and refugee crisis, among other at-risk groups on the continent. You can support this work by donating via our website, with the knowledge that 100% of your donation goes directly to our global programs, where it’s needed most.

Boosting a craft workshop in Kyrgyzstan

Meet Mekenbek

Mekenbek is a passionate artist that has spent his life producing traditional Kyrgyz crafts. Mekenbek started a workshop in Barksoon village that primarily produces yurts and yurt decorations. Ak Orgo’s purpose is to preserve traditional Kyrgyz handicrafts while providing employment opportunities for the town of Barskoon, a community suffering with 80% unemployment.

The Ak Orgo Workshop

Planeterra works with community organizations and nonprofits all over the world, using tourism as a catalyst for empowerment and sustainable development.

Here is one example of how we brought on our newest partner, Ak Orgo, in the small town of Barskoon in Kyrgyzstan.

Finding Ak Orgo
The Ak Orgo workshop has actually been featured in Lonely Planet, and was found by a G Adventures’ CEO in Central Asia. G Adventures’ groups started visiting Ak Orgo in 2018, but it was clear that some additional training and infrastructure development was needed to see this workshop achieve its social enterprise goals through tourism.

Infrastructure Needs Assessment

The basic structure for the workshop at Ak Orgo was already standing, but the toilet was not at a good standard, the kitchen was barely functional, and they dreamed of having a showroom where the artists could actually display their crafts for visitors.

Infrastructure Grant

A grant was provided to Ak Orgo to fully construct a building outside the workshop that would house the kitchen, handicraft display room and the bathrooms. The community pitched in to complete the construction project in time for the tourism season to begin. This new building allows Ak Orgo to greatly improve the quality of experience they can provide in their workshop.

Organizational Needs Assessment

Ak Orgo had no online presence, and struggled to find a way to capture the tourists driving by Barskoon. With the existing craft orders and partnerships the workshop was surviving, but not yet thriving or reaching its social enterprise goals of providing more employment opportunities in Barskoon. Ak Orgo looked to tourism as a launching pad that could help their workshop grow.

Capacity Building Program & Launching in Tours

To address organizational needs, a training program was developed with the Association of Social Entrepreneurs Kyrgyzstan. The training program went over a period of six months, with trainings in three key categories – social entrepreneurship, tourism & guest management, and managing their online presence. Through this process Ak Orgo was able to develop their Social Enterprise Business Plan to continue tracking business and social targets for the future.

As Planeterra works with our local partners, we also ensure that the experience is represented into the travel itineraries of G Adventures. Their first group of the 2019 season visited Ak Orgo on May 21, 2019. The group enjoyed a yurt building demonstration, a tour of the workshop and a traditional Kyrgyz lunch. The income earned through this partnership with G Adventures allows Ak Orgo to continue doing what they love, producing Kyrgyz crafts.

Constant Innovation

Mekenbek doesn’t stop at craft production in the workshop. He is an innovator and creator at heart, and is constantly building new equipment that will allow their crafts to be produced in a less labour-intensive manner than traditionally taught. These innovations mean that more people can continue to produce the items and the culture can be better passed down to the next generation.

Impact

Ak Orgo currently employs 9 community members and hopes to continue providing employment opportunities as their tourism program grows.

Planeterra couldn’t be more excited to see travellers start visiting Ak Orgo. It is our hope that tourism will allow them to continue to grow their workshop, hire more community members, and spread their unique crafts on to the next generation of artisans. Ak Orgo is a special place, and we highly encourage you to visit on your next trip to Kyrgyzstan!

From the Field – The Lusumpuko Women’s Club

HOPE AND INSPIRATION FOR OTHERS

The 20 women of the Lusumpuko Women’s Club chose this name with the hope that they would be able to lift themselves and their communities out of the harsh realities brought on by the economic situation in Zimbabwe. The ladies founded the chicken rearing co-operative as a way to create income for their households, and to help and inspire other, younger ladies to do the same.

How It Started

“It’s our dream to help more women in our community,”

says Lusumpuko president Linda Makarutse, and Merlyn Mpofu, Lusumpuko’s secretary, chimes in:

“The problem now is some of our age group and youth, they are not educated enough to get a job in the tourism industry. There is a need for hospitality training classes, and opportunities for women and youth here in Victoria Falls.”

With this in mind, Planeterra began supporting the co-operative in 2018, and the ladies of Lusumpuko got to receive basic business training. The co-operative also received a grant to help kick-start a meal service in the tourist town of Victoria Falls. This investment helped them purchase much-needed catering equipment, such as pots, a gas cooker, and serving utensils. They also got the chance to empower a different women’s co-operative by purchasing uniforms made from locally sourced chitenge fabric. The launch of their new catering business helped Lusumpuko increase their combined income of about $600 USD to more than four times as much per month, thus significantly improving their quality of life and enabling them to provide for their children while supporting other members of the community.

The meal service is a hearty buffet of traditional Zimbabwean food, as well as an enjoyable experience observing the preparation by the co-operative members. Travellers going through Victoria Falls have the opportunity to enjoy an array of home-cooked Zimbabwean delicacies. This has not only been financially beneficial for the ladies, but emotionally fulfilling for them as well. Most of the ladies will admit to finding a sense of purpose and validation as they can now depend on themselves to take care of their households.

Members of the co-operative used to do odd jobs in the community, like selling floor polish, providing cleaning services, or selling crafts across the border into Zambia or Botswana. Now, they have weekly work using their skills, practicing English, and interacting with international travellers, while many have dreams to one day expand the co-operative to provide other tourism services, like transport.

Our 2018 Impact Report is Here

The year 2018 was an eventful year filled with social and political movements, polarizing world events, and endless news cycles. At the same time, we saw much of the world begin to take change into their own hands. Here at Planeterra, we watched the momentum of grassroots-driven movements surge around issues like gender equality. We knew this year we had to put a focus on these issues, with our own twist. Our team set out around the world, spurred on by the desire to use the travel industry to distribute wealth to those who need it most, not only to fight poverty, but to strive for a more equal world, where cultures are celebrated, women are empowered, the environment is protected, and no member of society is left behind.

We proudly worked with four new women’s organizations, and witnessed many fulfill dreams they never had believed possible. These innovative women took their first jobs outside the home, saved for the future, and launched their own businesses. We travelled far and wide (Morocco, Jordan, and Colombia, to name a few), and we were left inspired by the universal drive of women to lead their families and communities toward a better future.

As our world continues to struggle with environmental responsibility, we proudly invested in five local organizations working to create sustainable change in their communities, and reinvent the way we interact with the environment around us. From New Zealand to Costa Rica, we were inspired by their focus on conservation education and engagement as a way towards a more sustainable future for all.

Last year, we felt more than ever the need to celebrate, embrace, and empower marginalized communities, and to cultivate economic opportunities that honour what makes us unique as individuals. We poured energy into our partnerships with Indigenous communities, such as the Diné (Navajo) community in the USA where a beautiful new project benefits members of Navajo Nation. We’re confident you will see this dedication and enthusiasm stretch into 2019.
Every day we have the privilege of working with individuals striving for a future where people have equal opportunities, value those around them, and protect the natural environment. We could not have achieved the success we had in 2018 without these hard-working, dedicated partners. We also thank the thousands of individuals who supported our cause this year, and every year. From the travellers that visit our projects, to our generous donors — we are grateful to each and every one of you.

In 2018 we on-boarded more projects than ever before — forging 17 new partnerships in 11 new countries — showing us that, though the world continued to face challenge after challenge, we could still use our passion and focus to enact change. As we look back on the year together through the publication of this report, we hope you enjoy seeing the journey we took to empower women, youth, and communities around the world. We hope you will join us in 2019 as we continue our mission to connect local communities to the life-changing benefits of tourism.

From all of us,
Jamie, Kelly, Rhea, Alanna, Vanessa, Joel and P. Tung

First G Adventures travellers visit Native Grill

“NAVAJO SOUL FOOD”

It’s hard to miss the flags and signs of the Native Grill, a family-owned business along Route 89, nestled on Navajo Nation’s western side. It’s lunchtime on a Tuesday and the food truck, with the caption “Navajo Soul Food,” is busy with customers wanting to taste the authentic Navajo cuisine of frybread taco, dumpling stew and grilled local lamb. The kitchen is busy, as the family’s grandmother cooks frybreads for the pending G Adventures group of 12 who are about to arrive.

Her daughter Alfreida, who’s from the area, started the family food truck in 2013 by attending the Tuba City Fair, and operated in that town until a Burger King opened and forced them out some time later. Undeterred, Alfreida and her family carried on.

“There were days where we made no sales, but we stuck it out,” says Alfreida. “I’d be up prepping at 4:30 in the morning, but as time went along I figured things out.” Eventually, she gained her business license in 2016 and set up just south of the town of Cameron.

This area of Navajo Nation is in particular need of entrepreneurs like Alfreida, as it was under the Bennett Freeze between 1966 and 2009, which outlawed any infrastructure development. This meant houses couldn’t be built, water and gas lines couldn’t be laid, and roads couldn’t be mended, to name just a few of the ways the area’s development was stifled. Still today, it’s estimated that almost 60% of houses in the area do not have electricity, and the majority do not have potable water.

Improvements To The Native Grill

Planeterra partnered with Indigenous business incubator DineHozho, who have helped oversee a grant earmarked for improvements to the Native Grill. Today’s visitors are enjoying new picnic tables, a hand-washing station, and a brand new shade structure which will be especially handy during the hot desert summers. Native Grill’s operations have also been assisted by upgrades to their solar and generator systems.

As the group of G Adventures travellers arrive, they line up at the window to confirm their order for Navajo Tacos, and decide which toppings they’d like on their frybread, as three generations of Alfreida’s family work together in unison in the kitchen.

It may be these four running the Native Grill this afternoon, but to them, the entire community is considered family, and they assist as many people as they can.

“We do what we can at a local level to help the elderly, and during Christmas and Thanksgiving we do turkey baskets and deliver it to people that live off the main road like 15-20 miles away, all the way at the base of the mountain,” explains Alfreida.

With more income from regular G Adventures groups (somewhere between 15-24 customers will be visiting twice a week during the summer months), Native Grill will be able to assist the community even more, not to mention grow the business. Although the food is delicious and the group enjoys their meal under the shade, the highlight of the afternoon is the family coming out to introduce themselves to the travellers, who eagerly ask questions in an effort to learn more about what it’s like to live on Navajo Nation. In the end, this is so much more of a meal stop – it’s an opportunity to learn about the resilience and entrepreneurship of the Diné (more commonly known as the Navajo) and how travellers should make an effort to stop at the small businesses that dot the roadsides if they’d like to learn more and give back to this community.

Beit Khayrat Souf is Changing Lives

COOKING CLASS IN JERASH, JORDAN

Tucked in the hills of Jerash, Jordan is a place called Beit Khayrat Souf. Inside this old home is a cafe run completely by women. The cafe was opened three years ago by a local women’s association aiming to empower women in the community with livelihood opportunities. The cafe serves up delicious Jordanian food and provides cooking classes to travellers. G Adventures travellers on the National Geographic Journey through Jordan get to enjoy a cooking class at Beit Khayrat Souf as of 2019, supporting more employment opportunities for women.

More than a cafe, Beith Khayrat Souf was built on the belief that women have the right to be equal in society. Jameel, a founding member of the association, says “Every woman should have this confidence to go out and start working, and to share the workplace equally with men.” She continues, “It’s wrong to think that a woman should stay at home, because it’s not just about them, it’s about their children too. In order to build a better future for the next generation, we need women to be successful. Half our community is women, without them, the future will not be good.”

The cafe employs 10 women, but they engage women who are unable to work outside the home with pickling and jamming activities as well. Jameel plays a key role in training other women. “In the last few years I have gone out to women around Jordan to show them how I make the pickles and teach them about the project. I have trained many women. In Souf alone there are 11 women making pickles from home everyday.” Jameel is proud that her trainings allow women to earn an income, but even more, it is changing their lives.

As the cafe and cooking class continues to grow, Jameel hopes to see more women engaged in the project and benefitting from the livelihood opportunities it brings. “It’s not just about this place,” says Jameel, recognizing the economic benefit that this cafe has on local farmers, drivers, and other community members connected to their enterprise.

Reflecting on her time at the cafe, Jameel say “lots of good things happened after joining Beit Khayrat Souf. I am a better, stronger person. Before this, I was not confident enough to go teach others. Now I have different contacts even outside of Jordan. This has made me a more confident person.” Jameel sees herself as “an ambassador for Jordan”. She wants to show travellers a positive side of their culture, and especially to change the perception that travellers have about women in the Middle East. “I see many women whose lives are totally changed. We’re happy to see women participate by smiling as they start working to create a better life,” says Jameel.

Besma, who was sitting across the table, is a perfect example of the impact that this project is having on the community. “Before Beit Khayrat Souf I never went outside my home,” Besma reveals. “I would have never sat at a table with a man, talking, like I am now. These women have changed my life.”

Jameel concludes, “Before Beith Khayrat Souf this village was not known for anything. Today the local women manage this successful enterprise that is known internationally. We did this by ourselves.”

Planeterra and G Adventures proudly support Beit Khayrat Souf by sending more travellers to their cafe.

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Building a community restaurant in China

FROM AN IDEA TO A RESTAURANT

Ever wonder how a community tourism project becomes a Planeterra partner? Here is a quick photo blog to show you how the Jia Community Restaurant went from just an idea, to a restaurant with a steady stream of travellers in rural China.

Meet Tomato. This young woman in the striped shirt had a dream to build a restaurant in her community of Liandaowan, China. She wanted this restaurant to be a gathering place for women and children to learn, enjoy life and building a stronger sense of community. Tomato had been engaged with trainings with a local nonprofit, the Rural Women Development Foundation (RWDF), for some time, and looked to them for partnership to help make her dream come true.

This small plot of land is where Tomato dreamed of building her cafe. Through various connections, Planeterra was introduced to Tomato and the Rural Women’s Development Foundation. They told us about their vision to create the community space that would allow them to create jobs for women. They were in need of funding to build the restaurant, as well as a link to a customer base to make this business viable.

Planeterra had been searching for a few years for a community partner in China. RWDF’s proposal was timely and meaningful. Even better, the village of Liandaowan is just a ferry ride from tourist hub, Yangshuo. This meant it could be possible to build a strong customer base for the restaurant through the G Adventures traveller market. Planeterra and G Adventures approved this program, and construction began.

Community Participated in Construction

Planeterra’s first field visit to China in late 2017 showed the skeleton of a large new building. As the community continued to progress on construction, Planeterra was working with G Adventures to include this new community experience and local lunch into their 2019 itineraries.

Many community members helped out with the construction of the restaurant. While Planeterra often provides grants for construction projects, many times our project partners chip in with a little “sweat equity” by volunteering their own labour. This gives an extra level to our partnerships and investment from the larger community.

Jia Community Restaurant

By mid 2018 the restaurant construction had been completed and community members began their trainings in food service and hospitality. The restaurant was named ‘Jia Community Restaurant’, referencing the land that the food comes from.

The dining room now seats about 30 people while the kitchen serves up traditional Chinese dishes. They use vegetables from the local farms and use healthy ingredients. This dining space has already become a local hangout, as it is the first restaurant in the village!

Home for Community Activities

One of the most important parts of this new project is the building’s second floor. This area above the restaurant features a large open space for children to come and learn, or for various community activities. Even in the first few months since opening this space has already been used frequently for trainings through RWDF, and even weekly movie nights for children.

When Tourism Is Done Right, Everyone Wins.

The launching ceremony in 2018 brought out over one hundred people to celebrate the exciting new project. The ceremony included a cooking contest amongst the women. Some of the winning dishes are now featured in the restaurant for travellers to sample!

Planeterra couldn’t be more excited to see travellers start visiting this meaningful program in 2019. Many of G Adventures tours through Yangshuo will now feature this very local, very special experience. We can’t wait to see the impact it will have over the coming years.

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Chandni Yadav’s Inspirational Story

WOMEN ON WHEELS

Planeterra asked Women on Wheels what our partnership meant to them, and how tourism was impacting the lives of the women that they work with. They felt that individual stories best showcased the impact of how the women they work with are changing the lives of their families, and becoming strong role models in their communities. Here is the story of one of the Women on Wheels drivers, Chandni Yadav:

The Career Change

“I have always wanted to continue with my studies. I have never thought that I would have to leave my studies but when I reached to the age of adolescence, I realized my family situations does not allow me to continue my studies further. I have 3 brothers but there was no financial support from them and my parents were struggling financially. I had to leave my studies and started working in a hotel. I have never liked the job in the hotel. One day I learnt from a neighbour about Azad Foundation and its “Women on Wheels” programme. I discussed about joining the programme with my parents, but they asked me:

‘Why do you want to leave your current job which is a big financial support to family for a 6 months training of WOW?’

But I decided to become a driver, which had cause many issues. Once I started the training, I faced difficulties at home, my parents used to scold me and they were pressuring me to do a job and earn. But I persisted and finished Women on Wheels training.

Today, I feel very happy that I have become independent and since joining Sakha as a cab driver I feel proud of myself. Earlier, I wished to be a driver but never had had the confidence to pursue such profession. Today, I am a driver and I feel very confident. I can go alone anywhere, which I could not do before. Now, I am supporting my family and I even have helped my father financially to build a home in our village. I have repaid the loan of my brother’s marriage. Today, I am supporting my parents by all means I can and I am independent to make my own decision.

In our community, people are happy to see me as a driver and everyone tells my parents that I am better than my brothers. I always used to resist my desires and never used to say anything to anyone. I never used to do anything for myself but now I have started doing things as per my wish. In future I want to buy a scooty for myself, soon I will do this. I am so very thankful to Azad and Sakha for changing my life for better.”

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Virtual Tour of magdas HOTEL

HOTEL THAT EMPOWERS MIGRANTS, REFUGEES AND NEWCOMERS

Take a virtual tour of magdas HOTEL, a social enterprise hotel in Vienna, Austria that empowers migrants, refugees, and newcomers to the country through their training and employment program. At one time, this eclectic hotel was an elderly residence, but with crowdfunding and a grant from a local non-profit, Caritas, the building has been transformed into an accommodation well worth visiting.

magdas is the first social business hotel in Austria, and employs 10 professionals in tourism, who work alongside 10 refugees. This job-shadowing and mentorship between refugees and professionals in the industry an important part of the program, alongside initiatives like language lessons and other services. The idea here is that refugees will later be hired by other hotels in tourist-heavy Vienna, allowing a steady stream of refugees to learn hospitality skills at magdas.

Along with an internationally-themed breakfast buffet (serving things like baba ganoush and other dishes from the refugees’ home countries), magdas has been entirely decorated with up-cycled, donated, or recycled materials. Old doors have become mirrors, repurposed lockers have become serving bays for the buffet breakfast. Rooms were decorated thanks to the Academy of Arts, which resides next-door, and other sustainable initiatives such as a honey-making business that keeps beehives on the rooftop are displayed in the hotel’s lobby.

Click the video below to enjoy the full virtual tour, and see for yourself!

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Introducing: 17 New Planeterra Projects

EXCITING NEW PARTNERSHIPS ACROSS THE GLOBE

Planeterra is excited to introduce to you the amazing partnerships that have been established over the last year. From Navajo Nation in the USA to the small town of Hagi in Japan, these new partnerships spread across the entire globe.

Read about each project below:

Life Monteverde

Costa Rica- Sustainable farm and coffee producer focused on environmental education.

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Tribal Textiles

Zambia- Cafe and artisan workshop with product proceeds supporting wildlife protection.

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Navajo Nation

Grand Canyon- Social enterprise incubator supporting Indigenous-owned businesses in Navajo Nation.

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Lusumpuko Women’s Club

Victoria Falls, Zimbabwe- Women’s cooperative specializing in traditional Zimbabwean cuisine.

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AidChild’s Café & Gallery

Kayabwe (Equator), Uganda- Cafe and youth training program supporting HIV-positive children.

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Mekong River Homestays

Mekong Delta, Laos- Indigenous Laotian community homestay experience.

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Favela Experience

Rio de Janeiro, Brazil- Favela tour supporting five community social enterprises.

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Tamarind Gardens Farm

Digana, Sri Lanka- Community guest house and dairy farm providing alternative livelihoods to community members.

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Solheimar Ecovillage

Selfoss, Iceland- Purposeful community that empowers and employs community members living with disabilities.

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Jia Community Restaurant

Liandaowan, China- Woman owned and run restaurant and community centre on the Li River.

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Amba Chutney Cooperative

Bandarawela, Sri Lanka- Co-operative of women trained in mango chutney production for livelihood development.

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Hagi Elder Homestay

Japan- Homestay run by ageing population in Hagi.

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Resourceful Ōtautahi

Christchurch, New Zealand- Social enterprise focused on resourcefulness of people and planet as a means of community building.

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Kao Thep Pitak

Thailand- Community-led homestay, meals and experiences.

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Beit Khayrat Souf

Souf, Jordan- Woman owned and run cafe in Jordan serving traditional meals and hosting cooking classes.

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Tourism Community Enterprise

Laem Sak, Thailand- Community-led tours and sea kayaking.

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Al Numeira Environmental Cafe

South Ghour, Jordan- Youth training and community centre for environmental sustainability of the Dead Sea area.

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