By Evie Ndhlovu, Program Manager Europe, Middle East, Africa
In late 2019, I set out on my very first research trip for a new Planeterra partner in Kruger National Park (KNP), South Africa. It had only taken a few months to narrow down leads, through phone calls and favours from old friends, but one name stood out, the Good Work Foundation (GWF), a campus where youth were receiving digital skills and more recently Tourism and Hospitality training. Once there, I got to experience first hand the drive, the organization, and the excitement that filled the Hazyview campus. The training that was offered was done so for free, to young people whose villages surrounded the famed Kruger National Park. In their villages, young people did not have many opportunities, and the easiest way to succeed to them was leaving the villages for the big cities, menial occupations in the richer surrounding neighbourhoods, or a life of crime.
The Good Work Foundation was working to change this, by offering 25 opportunities for training in tourism and hospitality every year. This meant that 25 young people would receive the knowledge needed for them to find occupations in the lodges located in KNP and also entry level positions in these lodges after they completed their training. Out of hundreds of applicants, only 25 could receive this life-changing education, and this was not enough. It was not until Mr T, a former student and now facilitator at GWF, offered me a cup of coffee, that a light bulb lit up in my head. Coffee! What if a cup of coffee could bring more opportunities to youth and women in the villages around the Kruger? Coffee was going to be the link that would bring together two organizations to use tourism to increase impact in the villages around the KNP.
CREATING A TOURISM EXPERIENCE
The Good Work Foundation’s main campus is located in Hazyview, right on the road leading to the popular Phabeni and Paul Kruger entrance gates of KNP. It’s a location where hundreds of travellers pass by daily headed into the famous park to sightsee and game view. And through a partnership with Planeterra, an express breakfast service could be developed to offer travellers a hot, or cold beverage on their way into the park. The ripple effects of this express service would be endless. The income could be used to grow class sizes and include more local youth to receive the tourism and hospitality training. The breakfast service could generate income that could be used as stipends to the students who are often breadwinners in their homes. It could also be an opportunity for employment to the alumni of the academy who chose to stay. Moreover, this could be a practical training center for the students where they receive hands-on experience in the tourism industry. With all set in place, the pandemic came and without travel, the idea of the breakfast service was put on the back burner, until the Canadian Fund for Local Initiatives (CFLI) opportunity of 2021 came be.
The CFLI is a prestigious Canadian funding opportunity that sees many organiZations yearly seeking to achieve key projects in their missions. When the call for South Africa proposals came in June of 2021, our first thought was our partners in Kruger. With a tough year behind us due to COVID-19, we asked GWF if this opportunity would be one to jointly pursue, and without hesitation, they got up and got to work on a proposal.
In order to continue and expand their mission without large donor dependency, GWF was ready to pick up the conversation on the breakfast service. This service was to be managed and beneficial to their Tourism and Hospitality Academy, as it would provide hands on training and a stipend to the students, allow GWF to grow their class sizes without donor dependency and finally bring to the tourism industry of the Kruger, a fresh innovative service with purpose. And just like that, the proposal was deemed successful and we got right to work.