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Press Release

Planeterra’s Virtual Everest Base Camp Trek A Resounding Success

Over 550 people on 62 teams joined to support community tourism around the world rebuild and recover post-COVID

The Planeterra Trek Challenge culminated on World Tourism Day last Sunday, and a celebration was in order as the non-profit raised over US$78,000 to help community tourism organizations worldwide who are suffering from a lack of travel as a result of the COVID-19 pandemic. The challenge was for individuals and teams to trek 85,000 steps, approximately the distance to Everest Base Camp, celebrating tourism to the region and also community tourism’s ability to reduce poverty and empower communities.

The virtual event featured a number of travel agent teams, as well as staff from travel brands G Adventures, TruTravels, Travelsphere and JustYou, and Planeterra founder Bruce Poon Tip created his own team, leading the fundraising efforts with over US$13,000 raised. Poon Tip also matched donations up to US$19,000.

A number of well-known bloggers also participated including Uncornered Market, Divergent Travellers, and Nomads Giving Back. Truly a global event, participants hailed from over 30 different counties, with many opting into taking on the step challenge associated with the event.

“What we witnessed is an incredible show of support from Planeterra’s global community, which grew over the weeks before, and during the Planeterra Trek Challenge,” says Planeterra President Jamie Sweeting. “Travellers love authentic experiences that give back to the communities they visit, and by raising these funds they demonstrated that they want our partners to be there when we’re all able to travel again.”

Participants hiked to raise awareness of the power of community tourism to change lives and uplift communities. Donations will provide kickstarter funding for communities worldwide that need to invest in new health and safety measures, provide training for safely reopening, and ensure communities remain resilient and safe for years to come.

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About Planeterra

Planeterra is committed to turning travel into impact by helping local communities earn an income from tourism. It is a non-profit organization created in 2003 by G Adventures’ founder, Bruce Poon Tip and was started with the purpose of connecting underserved communities to opportunities in the travel industry. Planeterra helps local organizations and communities use tourism as a catalyst to improve people’s lives, protect their natural environments, and celebrate their culture. For more information please visit www.planeterra.org

Media Enquiries

For media enquiries, please reach out to:

Alanna Wallace
Program & Communications Manager

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Planeterra supports communities most in need as projects pivot to help tackle COVID-19 crisis

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Planeterra’s Turn Travel into Impact from Home Campaign Press Release

Non-profit launches ‘Turn Travel into Impact from Home’ campaign

As the COVID-19 pandemic continues, halting the global tourism industry, local communities who rely on tourism for income are being severely impacted. Working with some of the most impoverished communities in the world, Planeterra Foundation is releasing emergency grants to those most in need across their 85 projects, which supports the livelihoods of 65,000 individuals globally. 

Calling on travellers and organizations around the world to offer their support, Planeterra has launched the ‘Turn Travel into Impact from Home’ campaign, with the goal of raising CAD$50,000 to help communities in immediate need. The campaign has already raised $15,000 in the past two weeks, allowing the non-profit to transfer grants to six of their partners to help support basic community needs, including food and medicine. 

Among the first to receive funding is the AidChild Leadership Institute (ALI) in Uganda, which sees 50% of their operating budgets generated by their tourism initiatives, including a cafe and guesthouse rooms. The grant was allocated immediately to provide food for the 67  HIV-positive orphans in their care.

“We are still able to continue to feed and support the children and students in our care, thanks to this invaluable, adaptable, and compassionate partnership with Planeterra,” explains ALI founder, Dr. Nathaniel Dunigan. 

Despite facing hardship, many communities are demonstrating kindness and resilience, with project members utilising their skills to offer support and services to others during the crisis. In China, the Jia Community Restaurant, which supports rural women and children by providing meaningful job opportunities, has transformed into a delivery and distribution centre for masks and thermometers for nearby villages, while in Zambia the team at Tribal Textiles, which supports local artisans outside South Luangwa National Park, are using their workshop to sew 1,500 masks for local healthcare workers. 

President of Planeterra Jamie Sweeting, says that fragile communities need the support now more than ever to ensure they are protected and can continue to offer life changing experiences when travellers return in the future.

“Our global team is working overtime to support our projects, with grants to purchase food and medicine already going out to communities in Morocco, Belize, and Botswana. We’re encouraged by projects that are helping one another and their communities, and we hope this fund will provide some relief and help to ensure jobs and organizations remain intact for when travellers inevitably return,” Sweeting continues. 

To donate, please visit https://planeterra.org/covid-19/.

ends

About Planeterra 

Planeterra is committed to turning travel into impact by helping local communities earn an income from tourism. It is a non-profit organization created in 2003 by G Adventures’ founder, Bruce Poon Tip and was started with the purpose of connecting underserved communities to opportunities in the travel industry. Planeterra helps local organizations and communities use tourism as a catalyst to improve people’s lives, protect their natural environments, and celebrate their culture. For more information please visit www.planeterra.org

Media Enquiries

For media enquiries, please reach out to:

Alanna Wallace

Program & Communications Manager

awallace@planeterra.org

 

Read more